How to Use Social Listening for Your Nonprofit Brand

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By now, you're steeped in social media, which is an essential ingredient of your digital marketing for your nonprofit. But as with everything in life, you have to get a little deeper into the...

Alert to Nonprofit Executives: It Takes Money to Make Money

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A couple of years ago, I wrote an article an article, which addressed the need for nonprofit organizations to invest in their people and operations. During the last few weeks, I was approached by...

Crowdfunding Tips For Non-Profits

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Here are a few things to keep in mind for your crowdfunded campaignsDon't be over optimistic- It's easy to get overwhelmed with the level of exposure that the power of internet brings with it....

Your Nonprofit Must Use Snapchat to Target Young Audiences

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Facebook may be the king of social media, but it's not the one that people under the age of 30 turn to when they use social networking sites. The social media platform for audiences...

Facebook Favors Local News and It Will Help Your Nonprofit

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This year has not been too kind to Facebook, with the news about Cambridge Analytica and Mark Zuckerberg being asked to testify in front of Congress. Zuckerberg and his team used it as an...

3 Trends in Philanthropy Your Nonprofit Team Must Know

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We're soon at the close of another year, and if you're like me, you're keeping your sights focused through the windshield instead of the rearview mirror. The philanthropic sector continues to evolve, as is...

Nonprofit Donors and Privacy, The Dirty Secret

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In 1999, the CEO of Sun Microsystems said, "You have zero privacy... Get over it". In 2010, Mark Zuckerberg stated that privacy was dead. I think Zuckerberg must feel a sense of irony with...

Nonprofit Leadership Impact Study for 2018

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Our friends at NonProfit PRO have recently published a study that is essential reading for any leader in the philanthropic sector. The report, which you can access in its entirety, is called "2018 Nonprofit Leadership...

The Most Critical Questions You Can Ever Ask Major Donors

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I think it's fair to say that major donor work remains somewhat of a mystery in many nonprofits. They'd like to do major gift fundraising, but they don't know where to begin. What if...

How YOUR Nonprofit Can Master Visual Storytelling

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According to ISPO News, we make approximately 10,000 decisions a day, and "products that evoke emotions always win." Humans base 90 percent of their decisions on emotion, which when you think about it is...

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